|
2005 Conference on Dental Marketing
2005 Conference on Dental Hygiene
2005 Dental Digital Photography Program
Thursday, October 20, 2005
Time: 3pm – 7pm
Dental & Laboratory Fellowship Examination
Friday, October 21, 2004
Time: 7am – 8am
Registration & Continental Breakfast
Time: 8am – 9:30am
Speaker: Dr. Rick Coker
Title: Marketing The Modern Dental Practice
– An Overview
Time: 9:30am – 9:45am
Morning Break
Time: 10am – Noon
Speaker: Dr. Gerilyn Alfe & Dr. Brian McKay
Title: The Startup Practice – Two Approaches
To Marketing Success: Years 1 Through 5
Time: Noon – 1pm
Lunch
Time: 1pm – 2:30pm
Speaker: Dr. John Sullivan
Title: Merging Marketing With Public Relations
To Grow Your Practice
Time: 2:30pm – 2:45pm
Break
Time: 2:45PM – 4PM
Speaker: Dr. Tim Hale & Dr. Peter Masci
Title: Marketing The Multi-Million Dollar Dental
Practice
Time: 4pm – 5pm
Speaker: Dr. Walter Kostrzewski
Title: Your Dental Team Is Your Greatest Marketing
Resource
Time: 7pm – 9pm
Cocktails & Dinner
Saturday, October 22, 2005
Time: 7am – 8am
Continental Breakfast & Networking
Time: 8am – 9:45am
Speaker: Dr. Anthony Vocaturo & Joe Lancellotti
Title: The 7 Essential Elements For A Successful
Cosmetic Practice
Time: 9:45am – 10am
Break
Time: 10am – Noon
Speaker: Howie Horrocks
Title: Making Yourself Irresistible To Your
Target Market
Time: Noon – 1pm
Lunch
Time: 1pm – 2pm
Speaker: Dr. Tom Hedge
Title: Internet Marketing: It’s Not Just
About Websites Anymore
Time: 2pm – 3:30pm
Speaker: Dr. Rick Coker & Kim Guillot
Title: Television As A Perfect Marketing Tool
For Dentistry
Time: 3:30pm – 3:45pm
Break
Time: 3:45pm – 5pm
Speaker: Dr. Mike Maroon
Title: Putting It All Together – Determining
YOUR Best Marketing Strategy
Friday, October 21, 2005
Time: 8am – 2pm
Speaker: Beth Thompson, RDH & Shirley Gutkowski,
RDH
Title: Post Graduate Dental Hygiene
Saturday, October 22, 2005
Time: 9am – 12pm
Speaker: Cris Duval, RDH
Title: The Role of the Dental Hygienist in
the Overall Success of the Practice: including what you need
to know about TMD and Occlusion
Time: 9am – 4pm
Speaker: Beth Thompson, RDH & Julie Cullen
Title: Write Right, Right Now! (An additional
registration fee of $195 is required for this dental hygiene
program and is open to all who pre-register for the course.)
Time: 1pm – 4pm
Speaker: C. Austin Risbeck, RDH
Title: Oral and Systemic Health: The Connection
Between Periodontal Disease, Cardiovascular Disease and Diabetes
Thursday & Friday, October 21- 22, 2005
Hands-on training in Digital Photography, Imaging, Case Presentation,
Microsoft PowerPoint, Printing & Marketing
This 2 day program will introduce you to the exciting world
of Dental Digital Photography & Imaging, as well as show
you how to take photos & image like a true professional!
Practical, hands-on experience that will allow you to quickly
& easily enjoy the benefits of Digital Photography in your
practice. You will learn from leading experts in the field of
Digital Photography & Imaging.
Topics include:
- selecting a camera that's right for you
- understanding the differences between digital cameras and
traditional cameras
- basics of positioning and framing of the subject for excellent
F.A.C.E. photographic standard views
- proper instruments & lighting for excellent intraoral
shots
- image capture, transfer, storage & resizing
- image manipulation & enhancement
- digital imaging for patient education & case acceptance
- using digital images for enhanced laboratory communication
& improved restorative results
- printing, faxing & emailing images
- developing your own "office art"
- setting up an in-office portrait studio
- portrait photography basics
- marketing to attract new patients & create a loyal
customer base with existing patients
- publishing photos to your website: sizing & storage
- developing an attractive website
- training staff to take photos
- much more
Course instructors include Dr. Tony Soileau, Dr. Tom
Hedge, Dr. Mike Maroon, Dr. Norman Huefner and special guest
presenters. Participants are not required to bring
anything except themselves. Cameras & supplies will be provided.
This is a hands-on workshop good for Doctors, Team members,
Lab Technicians & Dental Hygienists.
(An additional registration fee of $400 per doctor is required
for this program)
|
