Speakers

Dr. Gerilyn Alfe

Educational Background:

• Graduated Tufts University School of Dental Medicine, 1993, Magna Cum Laude
• Graduated Tufts University, 1989, Cum Laude

Professional Work History:

• Established Dr. Gerilyn Alfe’s Chicago Smile Spa Jan, 2005
• Associate, private practice in Chicago, IL 2004
• Partner in private practice in Springvale, ME 1995-2003
• Associate, private practice in Boston, MA 1993-1995

Professional Accomplishments:

• Clinical Instructor, The Hornbook Group (2002 to present) an interactive, hands-on program teaching dentists worldwide how to perform smile designs (extreme makeovers), full mouth rehabilitations (restoration of severely worn teeth), and occlusal (bite) treatment
• Clinical Instructor with PAC~live (1999-2002)
• Clinical Instructor, Tufts University School of Dental Medicine, 1993-1995
• Graduate of DOCS anxiolytic/sedation course, 2002
• Completed Invisalign training, 2001
• Advanced training in lasers through IADT, 2000
• Completed USDI’s orthodontic/orthognathic training, 1996-1998
• Dr. Alfe also lectures nationally on many subjects including: cosmetic dentistry, bite relationships, treatment planning, bonding (tooth-colored fillings), and Tekscan analysis
• Dr. Alfe has published numerous articles for many professional dental publications

Professional Affiliations:

• Member, OKU, Honorary Dental Society, inducted in 1993
• Member, GenR8Tnext (an international online dental community): Board of Directors
• Co-Chairperson of F.A.C.E. (Fellowship in the Academy of Comprehensive Esthetics) F.A.C.E. awards dentists who have shown proficiency in esthetic general dentistry
• American Academy of Cosmetic Dentistry
• Member, American Dental Association
• Member, Illinois State Dental Society
• Member, Chicago Dental Society

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Dr. Rick Coker

Dr. Rick Coker has been an active practicing dentist in Tyler, Texas, since 1972, after graduating from University of Texas Dental Branch. His practice has evolved into a cosmetic/restorative practice and he continues to be a leader in the East Texas dental community.

Dr. Coker has been involved in dental continuing education, in both the role of a student and as a teacher for some time. His participation has included:

• Completing the Continuum at the Pankey Institute
• Peter Dawson series of workshops
• Omer Reed’s Napili Workshops
• Work with Bud Ham, Doug Young, Wilson Southam
• Membership in Avrom King’s Nexus Network
• Workshops with John Kois, Frank Spear, Jim Boyd, Ron Jackson, among others.
• Completed the Anterior Esthetics and Occlusion courses from the Hornbrook Group.

Along with his wife, Melinda, he has developed a series of seminars in Tyler and they have hosted workshops that have featured:

• Dr Jim Boyd
• Dr. Omer Reed
• Dr. Brian McKay
• An NTI-Restorative Summit that featured Drs Jim Boyd, Gerilyn Alfe, Brian McKay, Mike Melkers and Barry Glassman.
• Ms. Marcia Lambert and Dr. Coker’s staff speaking on the Treatment Coordinator position in the dental office.

Dr. Coker has been intimately involved in several ongoing Dental Education organizations over the past years. They include:

• The American Academy of Cosmetic Dentistry. Dr. Coker was the marketing director for the Texas Chapter.
• The Texas Academy of Dental Practice Administration- Dr. Coker served as president and was a member of the Board for five years.
• He was a founding member of the Association for Contemporary Dental Education in 1998.
• He founded the Shiloh Road Dental Study Club that has been active for the past five years.

Dr. Coker has also developed a lecture profile, in teaching other dentists. He has been featured at two of the Genr8tNext meetings, and has lectured throughout the country for Keller Laboratories on the use of the NTI plus appliance. His areas of expertise are the use of the NTI appliance and the development of a good marketing program for a cosmetic dental practice.

Dr. Coker and his wife Melinda, have three children and one grandchild. His recreational interests include golf and tennis and reading.

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Julie Cullen

Bio coming soon!

Cris Duval

Bio coming soon!

Kim Guillot

Vision Video Productions,LLC
Owner and Operator
Over 11 years of Experience

My business is specializing in Television Commercial Production
& any other video means to further promote a client’s
product or service.

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Dr. Tim Hale

Formal Education

Residency and Training

Dental and Specialty License

N.E.R.B

Private Professional Practice since 1987 Masci and Hale
Advanced Aesthetic and Restorative Dentistry

Professional Membership and Activity

• Member ADA, AGD, AACD, AES, Genr8tnext.
• Board member past and present- Newburgh Dental Society, Orange/Sullivan Dental Study Club
• Member- Ninth District Dental Society
• Accredited Fellow in F.A.C.E. (Fellowship in the Academy of Comprehensive Esthetics)
• Member I.A.O. (International Assoc. of Orthodontics)

Publications:

• The Dental Lead Newsletter- various articles
• Contemporary Esthetics

Honor Scholarships and Professional Recognitions:

• Hamilton College Academic/Athletic Scholarship
• Board of Directors- Dental Buying Collaborative
• Co-Founder of GenR8Tnext- National Dental Seminars
• Dental Hall of Fame- Valley Dental Studios
• Instructor at the prestigious Advanced Aesthetic Institute at New York University
• Consultant and named to Council of Innovative Dentistry- 3M Dental Products
• Consultant for Ultradent Dental Products- Key Educators Conference 1999
• Lecturer for Generic Pentron Dental
• Inducted into the prestigious American Equilibration Society 1999
• Lectures Nationally and Internationally on practice management, and functional aesthetic dentistry.
• Consultant and board member for Microdental Laboratory 1999-2002
• Consultant for Dentsply
• Received United Way Spirit of Caring Award, and Congressional Letter 1998

Personals

• Born: March 28, 1960- Batavia, NY
• Married with 3 children
• Hobbies: Any and all sports, camping, fishing, spending time with family, MPB Summer Basketball League.
• Co-developed the Inspire Smiles Program to raise funds for a local dental center that serves special needs children.

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Dr. Tom Hedge

Howie Horrocks

Making Yourself Irresistible to Your Target Market

You want and need new patients, right? But you don’t want every patient in town – you just want the right ones.

Come listen to Howie Horrocks – Howard Farran calls him the “Dentistry’s number one marketing guy.”

• Find out what you can do to make yourself MUCH more marketable and attractive to the patients you really want - without buying every toy on the market
• Learn 7 simple (and inexpensive) things you can do to attract quality patients into your practice
• Why does most dental marketing fail? How can you avoid this?
• How you are throwing away your marketing money and how to stop this criminal waste
• Find out how to change the two lane bike path that leads to your front door into a 16 lane freeway
• Why do your local media ignore you? What can you do about it?
• Learn the three questions every ad or marketing piece MUST answer to be successful
• How to succeed at direct mail - stop boring your audience and instead EXCITE them about dentistry
• TV – it can be a delight or a disaster. Learn how to succeed in this medium

Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.

Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.

He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.

He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran’s Dentaltown.com marketing forum.

His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.

Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He
has received accolades and endorsements from virtually every leader in the dental profession.

For more information call (702) 263-7087 or 866-DENT-ADS or on the web at www.newpatientsinc.com

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Dr. Walter Kostrzewski

Dr. Walter Kostrzewski graduated from Tuft’s University School of Dental Medicine in 1992. Since than his has completed many hundred hours of CE. In 1993 he completed a GPR at University Hospital at Stony Brook with an emphasis on treating the medically compromised patient. He completed the entire continuum at PAC~Live in 2000 + 2001.
Dr. Kostrzewski is a “Sustaining” member of the AACD. He has a cosmetic and sedation oriented practice in Milford, CT. Besides being passionate about creating beautiful smiles he has a passion for creating winning teams. Walter lectures around the country with a program titled “leading and developing the ultimate teams” and “Passionate Teams creating Beautiful Dentistry”. He is an avid skier and Hockey player. And despite playing for 35 years now including college he has yet to lose a tooth. Walter has two sons Luke and Alex and has been married for 12 years to his wife Judi.

In 1996 Dr. Walter Kostrzewski, founded Comfortable Care Dentistry in Milford, CT. Dr. Kostrzewski is a “Sustaining” member of the American Academy of Cosmetic Dentistry. He has been honored to be able to speak at various national meetings. Dr. Kostrzewski has written numerous articles featured in journals like Dental Town, The Crown Council, and the Dental Leader. Along with consulting and teaching with major dental manufacturers, dental laboratories, and his peers, Dr. Kostrzewski is currently part of the clinical faculty and teaches with the prestigious Hornbrook Group (A live patient hands-on course that teaches doctors how to build beautiful smiles on their OWN patients).

In 2003 New York Magazine listed Dr. Kostrzewski as one of the New York areas best cosmetic dentist’s. Dr. Kostrzewski is on the advisory Board of the continuing education organization, “Generation Next” and a founding member of F.A.C.E (Fellowship of Advanced Comprehensive Esthetics) Also known as “Coach K” he has a flair for creating passionate teams. He’s Lecture “Passionate TEAMS Creating Beautiful Dentistry” is the basis of his new book. In 2000 “Coach K” founded “The Winning Dentist” a TEAM of consultants to help others develop passionate teams, functional work systems, provide motivation and congruent marketing. In addition to his numerous published articles, Coach K recently authored a resource manual “Creating Passionate Aesthetic Dental Teams”. This publication is designed to aid Dentists, Office Managers and their counterparts on how to create THEIR winning team!

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Joe Lancelloti

Joe is a graduate of St. Peter’s College. His undergraduate and masters degrees are in Marketing. His first marketing assignment in 1968 was for the Colgate Palmolive Company followed in 1970 by programs for Johnson & Johnson. At J&J he was responsible for the introduction of such break through products as Adaptic Dental Restorative, Dispersed alloy Dispersed Phase Alloy, Cidex Cold Disinfectant, Delton Pit & Fissure Sealant, Ceramco Porcelain, Stim-U-Dents, and J&J Flavored Dental Floss. In 1975 J&J relocated Joe to Belgium as Director of European Marketing for their Dental Division to cultivate that part of the world.

In 1978 Joe returned to the USA and founded THE LANMARK GROUP, in Eatontown New Jersey, the first full-service Advertising Agency dedicated to the Dental Industry. LANMARK has grown to be the leader in that category. In 1992 Joe sold his interests in the company, and established CAMELOT MARKETING SERVICES, INC. a marketing consulting company.

Throughout his career Joe has addressed over 20,000 doctors, and recently as a Focus Group Moderator, surpassed the milestone of presiding over 250 sessions to consumers, doctors, and staff members. Joe is also currently an adjunct professor at the New Jersey Dental School. He is a consummate innovator with twelve registered U.S. Patents.

Joe has written over 175 articles and manuscripts, and authored and self-published 3 books…It Only Takes One; Effective Treatment Plan Presentations; and his most recent “MEGA Marketing Makeovers.”

He is currently the host of Talking Marketing on Business America Radio.

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Dr. Peter Masci

Dr. Bryan McKay

Dr. Brian McKay is a graduate of the University of Southern California School of Dentistry (1980). Returning to his hometown, Seattle, he developed one of the largest and most successful dental practices in the Northwest. During his 15 year ownership, the practice eventually grew to five general dentists and specialists. Upon the sale of that office, Dr. McKay set his sights on perfecting a new concept in dentistry - a personalized, boutique cosmetic dental practice. Located in the heart of Seattle’s prestigious medical district, Advanced Cosmetic & Laser Dentistry was born in 1998. The practice features individualized care in private rooms, spa amenities and gourmet snacks for each patient including aroma therapy, cable TV, a vast DMX music selection, comfy blankets and heated neck pillows for relaxing dental appointments.

Dr. McKay’s practice, Advanced Cosmetic and Laser Dentistry has a clientele that is interested in the best that dentistry has to offer. This eclectic group includes homemakers and models, CEOs and students, Joe Average to Joe Millionaire - all sharing a common thread - a concern and desire for the best.

In addition, Dr. McKay has achieved international distinction as a Founding Faculty member, lecturer and currently, Faculty Leader of the world-renowned Pacific Aesthetic Continuum, the pre-eminent post-graduate school for cosmetic dentistry based at the University of the Pacific Dental School in San Francisco, California.

Personal History

Education

Community Service

Professional Organizations

Media

Journals:

• “How I Finally Figured Out What My Patients Really Want and Decided To Give It Away”, TEETH! Magazine, (Fall 2002), pg 3-9.
• “Dentist say freebies, spa services help them compete”, Puget Sound Business Journal, May 8, 2003.

• “Northwest Afternoon Show”, ABC-TV (Seattle,WA) March 1999
• “Northwest Cable News”, KONG-TV (Seattle,WA) Dec 2002
• “Northwest Cable News”, KONG-TV (Seattle,WA) February 2003
• “KOMO News”, ABC-TV (Seattle,WA) March 2003
• “KOMO News”, ABC-TV (Seattle, WA) December 2004
• “Northwest Afternoon Show”, ABC-TV (Seattle, WA) December 2004

• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) May 2003
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) July 2003
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) October 2003
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) January 2004
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) May 2004
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) August 2004
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) October 2004
• “KOMO News” AM Radio, (Seattle, WA) December 2004
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) January 2005
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) March 2005
• “Leading Edge Medicine” KTTH AM Radio, (Seattle, WA) April 2005

Speaking History

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Austin Risbeck

C. Austin Risbeck, RDH, is an author and speaker on the associations among periodontal disease, heart disease and diabetes. He is president and founder of Dental Hygienists Against Heart Disease, a coalition that provides nutrition, tobacco cessation, and other health promoting resources to local, state, and national organizations. Austin has been featured in Access and RDH magazines, and has authored several articles in professional publications on the role dental hygienists play in promoting healthy lifestyles. He is a member of the Editorial/Advisory Board for two professional publications, Triage and Connections. Austin volunteered as a Basic Life Support (BLS) instructor with the American Heart Association for nearly 24 years. He is a member of the American Dental Hygienists' Association Tobacco Cessation Task Force. Austin serves on the California Dental Hygienists’ Association Special Committee on Public Health, and works as a Smoking Cessation Liaison for the State of California. He is a consultant to the Smoking Cessation Leadership Center, a national program office of the Robert Wood Johnson Foundation, and to Colgate as a member of the Colgate Dental Hygiene Advisory Board. Austin is a recipient of the 2005 Sunstar Butler GUM/RDH Healthy Gums. Healthy Life. Award of Distinction. Austin has been involved in dentistry for over 27 years, and is a clinical dental hygienist at The Center for Aesthetic Dentistry in San Francisco, California.

Oral and Systemic Health: The Connection Between Periodontal Disease, Cardiovascular Disease and Diabetes

Duration: 3-4 hours

The documented associations among oral health and systemic diseases demonstrates the need for dental professionals to become more knowledgeable about the prevention, pathogenesis, and standards of care for treatment of systemic, as well as oral diseases. This course translates the latest scientific evidence into practical client-based therapy that will not only help reduce the burden of periodontal disease, but will contribute to reducing the high rates of morbidity and mortality associated with chronic diseases, such as cardiovascular diseases and diabetes.

Learning Objectives:

• Discuss the connection between periodontitis, cardiovascular disease, and diabetes.
• Describe the pathogenesis of atherosclerosis.
• List the inflammatory mediators implicated in gingival inflammation.
• Discuss management and prevention strategies in controlling and eliminating oral inflammation.
• Understand the role of bacterial biofilms, and the role of inflammation in periodontitis and chronic diseases, including cardiovascular disease and diabetes.
• Discuss how periodontal infections contribute to elevated CRP levels.
• Discuss how periodontal infections contribute to insulin resistance.
• Understand the importance of effective elimination of subgingival infection through a combined treatment approach using mechanical debridement and locally delivered antimicrobials as adjunctive therapy to improve treatment results.
• Describe the multidisciplinary team approach in the management of the diabetic client.
• Discuss the importance of assessing systemic parameters in high-risk clients, and including referral as a part of comprehensive care.
• Describe how tobacco use and poor dietary patterns can affect oral and systemic health.
• Identify risk factors for periodontal disease and determine implications for specific treatment of periodontal infections as they apply to clients with, and at high risk for cardiovascular disease and diabetes.

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Tony Soileau

Bio Coming Soon!

Dr. John Sullivan

Merging Marketing with Public Relations to Grow Your Practice

Often times, advertising is seen as a method to get a quick influx of patients into your practice. But a poor approach to marketing will usually reflect badly on your business. We have found that combining target marketing with effective public relations has given our practice a method of sustained, long-term growth. This course will show our evolution from poorly designed early advertising to our present position as the community standard for not only cosmetic dentistry, but for community involvement. Included in this presentation are our innovative ideas on practice management, marketing, and the use of our own Foundation.

• Graduate of the University of the Pacific School of Dentistry with awards in Operative Dentistry
• Sustaining Member of the American Academy of Cosmetic Dentistry
• Board of Directors of the American Academy of Cosmetic Dentistry
• Multiple medal winner at the 18th, 19th , and 20th AACD Smile Gallery
• Gold Medal winner in Single Tooth Restorations at the AACD Smile Gallery in Vancouver, BC, and Nashville, TN
• Member of the Academy of General Dentistry
• Member of the Academy of Laser Dentistry
• Advanced Education with Center for Esthetic Excellence
• Newport Coast Oral-Facial Institute
• Seattle Institute for Dental Education
• Homoly Communication Institute
• PAC-Live
• Hornbrook Group
• Director of the Bright Smiles Foundation
• Lectured across the United States and Canada on Cosmetic Dentistry and Practice Enhancement

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Dr. Anthony Vocaturo

Anthony Vocaturo, DDS, FIADFE, FAGD, FACE Known as one of the most credentialed cosmetic dentists in the world, Dr. Anthony Vocaturo received his dental degree in 1992 from New York University College of Dentistry. He is regularly chosen as one of the Top 100 Dentists in the United States and Canada.

Dr. Vocaturo co-founded Generation Next Dental Education Seminars. President and founder of GAMA Seminars and Consulting, he internationally presents lectures on cosmetic dentistry, new techniques and technologies, and clinical adhesive cosmetic dentistry. Dr. Vocaturo is a Fellow in the International Academy of Dental-Facial Esthetics and in the Academy of General Dentistry, and an accredited member of the American Academy of Cosmetic Dentistry. A board certified member of the American Society of Dental Aesthetics, Dr. Vocaturo is a Fellow of the Academy of Comprehensive Esthetics and chairman of the Academy of Comprehensive Esthetics Fellowship program. He has been featured in TV interviews and international fashion newsstand magazines. The most sought after dentist for the Miss USA and Miss Teen USA Pageants, Dr. Vocaturo has treated contestants from many states and designed the smiles of models, featured entertainers and athletes.

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